In the midst of a surge in demand, Lufthansa purchases $250 million in sustainable fuel.
Lufthansa has purchased US $ 250 million worth of sustainable aviation fuel (SAF) over the next three years. In a statement Thursday, the airline said there was growing interest in climate-neutral travel, especially among business travelers with corporate customers.
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As business trips recover, companies seem to be interested in getting their employees out with a slightly environmentally friendly conscience. The German airline Lufthansa reports a growing demand for sustainable fuel use from corporate customers. The
airline recently signed a $ 250,000 sustainable fuel contract over the next three years. This is the Lufthansa Group's most important investment in SAF to date and is Europe's largest producer of sustainable fuels.
"We believe that corporate customers are becoming more interested in this true alternative fuel to fossil aviation fuels. All companies that are already investing in sustainable aviation fuels are stimulating market launches and making a significant contribution to the path to CO2-neutral aviation, "says customer, IT and corporate responsibility. Christina Felster, a member of the Steering Committee, said. In a statement on Thursday. With the purchase of
, Lufthansa will not only be more attractive to environmentally friendly corporate customers. According to the more comprehensive European Union climate plan released this summer, airlines will need to add at least 2% SAF to traditional aviation fuel from 2025. If the plan is approved, this percentage will increase to 5% by 2030 and 63% by 2050.
The German airline also has a statement with the Heide refinery to supply promising fuel to Hamburg Airport using PowertoLiquid (PtL) technology. The future has been signed. Lufthansa is participating in the HySupply initiative to promote the production of PtL fuels. Its purpose is to establish a supply chain for green hydrogen, an essential component of the sustainable production of PtL fuels.
Meanwhile, Lufthansa will introduce environmentally friendly choices to the award-winning people for a more sustainable flight. In an interview with Bloomberg on November 13, Felster said travelers could somehow show support for alternative fuels and compensation.
"Eco-travelers want to show people that they are eco-travelers. It must be chic to show that you are flying in the countryside, "said Foerster, who is also the airline's chief customer officer. The
airline is reportedly considering marking seats in green and creating badges that can be displayed on smartphones. The question is, does it create incentives and motivations for those who have not yet participated in such programs, or do they instead promote a grudge of silence and potentially counterproductive shame?
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