The partnership between American Airlines and JetBlue is moving forward.
Despite the legal challenges, American Airlines and JetBlue are advancing their partnership with the Northeast Alliance (NEA) name. The airlines are currently facing a lawsuit from the Department of Justice (DOJ), but they are moving forward with improved frequent flyer benefits and trying to make the partnership seamless as they move forward with building Boston and JetBlue as global gateways. .
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Starting today, American Airlines AAdvantage or JetBlue TrueBlue Mosaic members receive additional elite benefits on both airlines. This includes priority check-in, priority baggage, priority security access, and priority boarding when traveling with one of the two airlines. This is in addition to the existing benefits, such as earning miles with both airlines.
AAdvantage Elite members receive up to two free bags when traveling with JetBlue. Passengers will see this benefit at JetBlue kiosks, ticket counters, or via the mobile app. In contrast, elite TrueBlue Mosaic members receive up to two free bags when traveling on American Airlines. At the moment, this will only show up at the ticket counter upon check-in. American is working to expand this to all other billing channels.
American and JetBlue plan to introduce more Elite benefits in the coming months. This includes preferred seat assignments. Alison Tayler, Director of US Clients, said:
“The Northeast Alliance (NEA) is moving forward and implementing more consumer benefits that demonstrate our appreciation for our most loyal customers. Additional benefits like preferred seating will be available in the coming months as our partnership with JetBlue continues to deliver on our promise to offer travelers in the Northeast more choice. "
Don Uselmann, JetBlue Vice President of Loyalty and Personalization added:
“We are always looking for ways to constantly make our customer experience more seamless and enjoyable, which is why we are expanding some of our most loyal customers to the most popular benefits. for customers for the experience when they travel on our American partner flights. And with even more benefits online in the coming months, we are adding value and versatility to both our Mosaic members and our TrueBlue flyers, and further enhancing the entire TrueBlue program. " 4,444 American Airlines customers will be able to begin redeeming their AAdvantage miles on JetBlue flights in November. It will be available online through the American website or by phone when making reservations. The presentation will take place well in advance so that customers can book flights for the Christmas season.
When these redemptions are made online, AAdvantage will be the only loyalty program in the US that will allow you to earn and burn on three airlines: American, Alaska and JetBlue. Please note that not all flights may have award availability or the same price. To earn miles when flying Alaska or JetBlue, provide your AAdvantage number when you book with Alaska or JetBlue. The same goes for obtaining your Elite Benefits.
Since the NEA was announced in 2020, the momentum in New York and Boston has completely changed. The American map of possibilities exploded and the airline began flights to Tel Aviv (TLV) and Athens (ATH) only from New York JFK, a direct competition with the dominant carrier Delta.
As of October 31, American is the only US airline flying nonstop from JFK to Delhi (DEL). This is in addition to other international expansions, including to South America, from New York. The two airlines have improved their domestic flight schedules from Boston and American is expected to expand international air traffic there in the coming years.
The NEA offers objectively pro-competitive advantages. For years, Americans avoided adding new long-haul, long-haul flights from New York because they had no space to compete against an airline like Delta at JFK or United at Newark. With JetBlue, however, American can offer its customers access to a wide range of short- and medium-haul nonstop routes that also offer an influx of new long-haul international routes.
Frequent flyer programs can be a tremendous tool for airlines to acquire new customers. The new benefits, starting today, are designed to make the AAdvantage and TrueBlue programs more attractive to compete with the dominant United and Delta, and to create a viable third national and international competitor for these two airlines at the airports where they are located. the flight infrastructure. still restricted.
Expanding frequent flyer benefits is a step for consumers. In this way, the airline offers its customers more options to redeem the accumulated miles. For example, let's say JetBlue has a nonstop route from Boston to a destination for which American can only provide one connection.
In this case, the possibility for clients to access this route while maintaining Elite benefits offers more options in the market to use this currency. While the Justice Department attempts to argue otherwise, American and JetBlue are not slowing down and showing all the benefits they have to offer.
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