Emirates intends to fly an A380 over Dubai at a low altitude.
Emirates is an airline that really loves its stunts. Earlier this year, the airline filmed its new commercial atop the tallest building in the world. Now the giant A380 wants to fly an advertising plane low over the city of Dubai to announce the world exhibition currently being held in Dubai.
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The World Expo Expo recently opened in Dubai. The event was scheduled for 2020 but, like most important meetings, it has been postponed for obvious reasons. Emirates is a key partner for the event and offers a great deal of publicity. Now take one more step.
Tomorrow, an Airbus A380 in the airline's first full custom paint scheme will fly into the skies from Dubai International Airport. However, it will not fly to any of the airline's growing A380 destinations. Instead, the plane stays exactly where it is, in the sky over the city.
Emirates announced that the giant of the skies would soar into the air during a pair of flybys for and around the Dubai Expo. The flypasts will take place on Wednesday, October 13 and Thursday, October 14 between 05:00 and 08:00.
Emirates is encouraging people to take photos of the giant plane flying over the city and share their photos online. In this way, the hack will generate additional publicity for the exhibition. However, the airline has expressly stated that people cannot fly drones near the screen. The airline commented:
"People are reminded not to endanger the overflight by using drones and to comply with all GCAA guidelines regarding no-fly zones for drones / drones."
Although Emirates is an important partner of the Dubai Expo, Emirates will not. Be the first to fly over the site. Last week, the RAF's Red Arrows display team flew over the area as part of the UK's participation in the event.
It will not be Emirates' first stunt with the giant of the air over the city. In 2015, the airline flew one of its A380s in formation over the city. However, it did not fly in formation with other aircraft. The colossal plane actually flew alongside a couple of thruster pilots. This stunt had to be carefully coordinated to ensure that the jetpack pilots dodged the huge wake of the giant plane. Several agencies from Dubai also participated.
While tomorrow's flyby undoubtedly required collaboration and careful planning, it's not as daring as some of the airline's other gimmicks.
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